
Last week I had an unnerving experience.
I read the Nielsen ratings (for the week of 7/26-8/1) and discovered that I hadn’t watched a single show in the top ten. In fact, I’d only watched one show in the top twenty. As a (sort of) TV critic, I found this to be (sort of) appalling. I mean, who am I to be talking about TV shows if I don’t watch anything that you watch?
“You really care what we watch?”
Truthfully, I’d probably lecture you on the differences between good and bad sitcoms even if I knew you didn’t own a TV (so let’s not pretend that your viewing habits are going to keep me up at night), but that doesn’t mean I don’t know the value of common ground.
And realizing that I’d missed the entire top ten set caused me to panic (sort of): was I really that out of touch?
At first, I struggled to find an excuse. I would have loved to have been able to say that I’d missed the top ten because I’d spent my evenings reading Shakespeare or visiting art galleries, but that just wasn’t the case. I didn’t name my column “The State of Television” for nothing. I watched tons of television that week, but apparently, I didn’t watch what you watched.
“Ok, we got it. You’re out of sync with most viewers. Is that your beef?”
Hardly. My beef is that I’m actually in sync with most viewers. To be more precise, my beef is that I’m way, way, way in sync with most viewers. My beef is that I’m in the majority, the vast majority. Did you hear me? I said vast. Vast!
“You’re not making sense.”
Then allow me to elaborate. The number one show for the week of 7/26 to 8/1 was America’s Got Talent (apparently we have more talent than taste, but that’s a discussion for a different column). Anyway, there are 300 million people in America. So HOW MANY people do you think watched the number one show?
“100 million?”
Ha!
“50 million?”
Dream on.
“25 million?”
You’re not even close.
“What? It can’t be less than 20 million for the number one show in America.”
Um, yes it can.
“15 million?”
Keep going.
“Give me a break! 15 million people would be less than 5% of Americans. Are you telling me that LESS THAN 5% of the people in the country watched the NUMBER ONE show?”
Well, technically, the Nielsens are telling you that. What I said was, “Keep going.”
“10 million?”
Lower.
“Aw, come on. It can’t be lower than 10 million. People who leave their televisions on for their pets should add up to more than that.”
Ok, I’ll end the suspense. The number one show in the country, America’s Got Talent, was watched by just under 9.8 million people. That means that less than 4% of us watched the number one show.
“I guess that’s a little disheartening.”
No. What’s disheartening is that EVERY OTHER SHOW ON TELEVISION got a LOWER rating than that!
Don’t get me wrong. I’m NOT saying that I wished more people watched America’s Got Talent. What I’m saying is that I wish there was a show on the air that more than 4% of the people wanted to watch. I ask you, have we become so fractionalized as a nation that we can’t have a single show that attracts more than 4% of us. 4% is not an audience, it’s a failing report card. If 4% is the rating for the number one show on television, I should change the name of my column from “The State of Television” to “Television, a Modern Day Titanic.”
I know that viewers have more entertainment options than ever, but I also know that everybody has access to CBS, NBC, ABC, and Fox. Between those four networks, there are over 80 prime time programming hours per week. Are you telling me that not one show can be produced that can attract more than 4% of the country?
Poppycock!
It’s time for the networks to reach OUTSIDE the box and find some UNCONNECTED people with talent to produce something good. Jerry Seinfeld was found at a comedy club, and he produced a fairly successful show. How many networks are scouring comedy clubs for talent instead of giving third and fourth shows to executive producers of mediocre sitcoms from the past?
There’s an old expression, “everyone wants an honest leader but an honest leader can’t get elected.”
The same holds true for television shows. Everyone wants to make a good show, but a good show can’t get made. I said, “A GOOD SHOW CAN’T GET MADE…” because you’re using all your resources to make bad shows. Shows today are not made based on merit. Shows today are made based on relationships. Every old guy with great talent who used that talent 40 years ago to make it in show business now has a “100 children and friends” with marginal talent who use their access to clog up the system.
Every hack who wrote for a genius creator now gets to create several mediocre shows of his own before the networks figure out that writing and creating are not necessarily intertwined skills. A well created show can make (just about) any writer look good. The genius is in coming up with Kramer and George in the first place (instead of Zack and Mr. Belding).
My God, if I ran a network I would be humiliated to have a number one show that reached 4% of the potential viewers. I mean, direct mail works 4% of the time. Are you telling me that providers of free entertainment can’t entice more people to patronize their product than the local drycleaner or the guy who comes to your house to vacuum your drapes?
Come on!
I’m not saying that you should give out network deals to every bonehead who posts a video on Funny or Die (talk about unwatchable) but for crying out loud, do SOME homework. I’ll share a secret with you:
AGENTS AND MANAGERS AREN’T GOING TO BRING YOU THE NEXT SEINFELD!!!
Because most agents and managers are part of the problem. Most of them are as poor at evaluating talent as their talent is poor at being talent (by the way, I’m referring to writers, not actors. There are more talented actors in this town than there are projects for them to act in.)
Listen, I’m not saying that the industry is intentionally foisting crap on us. I’m saying that they’re doing the best they can with what they have, but that what they have is mostly an embarrassing lack of taste, talent, and judgment. It’s not even their fault. They simply lack the ability to know or create what’s good.
Never forget, Vincent Van Gogh couldn’t sell a painting in his lifetime. People were buying and selling paintings all around him, but poor Vincent couldn’t get a sniff. Was it because Vincent was a lousy painter? Or could it have been because Vincent’s art dealer was his brother? I’m sure it was the former. Nepotism never fails.
Yes, there are great established writers who deserve more shows. Guys like Aaron Sorkin, David E. Kelly, and Larry David deserve multiple shots. But when you keep handing out shows to the Chuck Lorres and Greg Garcias and Steve Levitans of the world, don’t you realize that you’re shooting for 4%. Can’t you see that?
I know, I know. Who am I? Who am I to insult these giants of the industry?
I’ll tell you who I am. I’m just a guy who knows the difference between shows like Seinfeld, Frasier, and Family Guy and other shows like Two and a Half Men, My Name is Earl, and Just Shoot Me. I’m just a guy who understands that heart is essential but that heart alone isn’t enough. Stories must spring from some semblance of truth, and dialogue must sound like somebody might actually say it, or at least be consistent for the character who is speaking.
Let’s face it, I’m just another nobody. Or… am I actually another Van Gogh waiting for a buyer (wow, did I just compare myself to Vincent Van Gogh. I guess somebody’s ego doesn’t need a boost. Stop it. I’m blushing)? In any case, I don’t have an uncle in the business, so the point is currently moot.
All I am is just another comic with a script and a passion for good writing. On the other hand, I have to plant my flag, right? A great (fictional) agent once said, “Help me help you!” And the way I see it, you can’t let me help if you don’t know that I want to help. And I do, indeed, want to help!
“Help me help you? Really?”
Yeah, I know. It’s a stolen line, but it’s stolen from Cameron Crowe and he IS a good writer. Yay Cameron! Oh, and if you think I’m doing myself more harm than good by insulting showrunners who will “never hire me now,” I’m pretty sure you’re right. But I’m also pretty sure that if I had somehow managed to land a staff writing position on My Name is Earl, I would have been fired after the first day for repeatedly saying, “Um, interesting dialogue Greg, but why would Earl say that?”
Burn bridges before you cross them, heavy hitters. That’s my motto. Now get out there, follow my lead, and have a counterproductive week!
P.S. To all you nitpickers who will object to my using a ratings week from the summer, and will assert that during the fall, the number one show will reach as much as eight percent of the possible audience, I say, “Ooh, 8%, very impressive!” Is that what you’re shooting for? 8%? Come on! You’re making my point for me. Nobody’s watching. Nobody.
P.P.S. A commenter recently referred to me as a bitter loser, and I have to say, it’s refreshing to finally find someone who really gets me.